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- Career in Radio
21 September, 2011. Wednesday/ Pioneer Newspaper
Radio is one of the most powerful mediums today and has revolutionised mass communication in many ways. Apart from serving undiluted entertainment, it brings forth many job opportunities too. SANGEETA YADAV tells you more
With the expansion of FM and campus community radio in several cities, the audio medium is presently the most sorted after medium. This sudden spurt of radio channels in every nook and corner of the country has increased the need for channels to continuously improvise. Thus we have seen the advent of new programming formats and marketing initiatives. Radio broadcasting has become the most powerful medium of communication today and has revolutionised mass-communication in ways more than one.
Radio networks broadcast a variety of programmes ranging from news to entertainment shows. There is a constant demand for quality entertainment and this has led to an increase in job opportunities in the field.
Suresh Kumar Verma, assistant professor, Radio Production, AJK Mass Communication Research Centre, Jamia Millia Islamia, Delhi, says: “Radio broadcasting is an effective and cost efficient medium for information, education and entertainment of masses. Radio caters to listeners of varying tastes and preferences. Therefore, most channels present a range of programmes which target segments according to age, sex, language and occupation. Unlike other mediums of mass communication, radio is persistent, enterprising and friendly. It needs creative and talented people.”
With the advancement of technology, radio broadcasting has a wide scope in the Indian market. A professional can work for radio stations like AIR (All India Radio), 93.5 Red FM, 92.7 Big FM et al.
AIR holds auditions every three months and the selected RJs are given in-house training for two months in everything — from handling CD players to mixers to digital audio technology.
Some well-known RJs have started their own training schools as well. In several cases, popular RJs have also ventured into TV.
Campus community radio stations like 90.4 FM (DU), 90.40 Radio Jamia (Jamia Milia Islamia University), 96.9 IIMC Radio (Indian Institute Of Mass Communication), et al, talk about the issues faced by a student.
They talk about the safety of girl students, new schemes and courses, examination reforms, cultural activities, internal assessment, law and order problems and the intrusion of outsiders in the campus.
“Radio is one of the most vibrant mediums in India because of its relevance and reach. As India has diverse AIR and various FM channels, it reaches to every listener and gives credence to their local needs. The Indian media is on a growth trajectory and radio’s growth is proportional to its scope. Radio still has the old world charm,” says Sudha Sadhanand, Radio Operations Head in Delhi, 92.7 BIG FM.
It takes more than a good voice to woo the new–age smart listeners. An RJ should be friendly, spontaneous and have a good voice and command over the language. Youngsters are generally preferred as they are not only full of ideas but also have a zeal for socialising with the masses.
They should be good at pronunciation, intonation, voice modulation, pitch and reading styles. Moreover, ideas hold supreme in this profession. Thus professionals in the field are constantly expected to churn out original and viable ideas. They need to be alert and have improvisation skills.
The eligibility criterion differ from institute to institute. Admissions to undergraduate and certificate courses are open for those who have cleared 10+2 examination.
For Postgraduate courses, a bachelor’s degree in appropriate discipline is necessary for admission.
Professional qualification is a must for technical jobs. Production jobs do not require qualifications. Depending upon the opportunity, interested graduates can get production jobs.
Talk radio host: This host is responsible for conducting chat shows with celebrities and their friends.
Voice over artist: Trained voice over artists or voice actors, often do commercials, promotions, film narration and documentaries. They can also work as freelancers.
Production engineers: They work with providing sound effects, multi-track mix boards and multiple format recording systems.
Digital editor: Are responsible for recording, editing, mixing of audio and dubbing. They also handle instruments and electronic gadgets like microphones, speakers and editing objects.
Radio Jingles producer: They are incharge of advertising a product or any social cause with jingles and taglines.
News reader: In addition to good writing and news gathering skills, the radio newsreader presents news from the studio by reading from the script.
Radio Jockey or Anchor: The job of an RJ and anchor is quite challenging as he/she controls the programme and regulates the mood of the viewers/listeners. The job is personality-based and the programme’s success largely depends on them.
Radio Station Managers: They have the job of leading the programme, engineering and administering staff team.
Beginners can earn between Rs 10,000 to Rs 15, 000 per month. PAs and researchers start out with a stipend of Rs 8,000. A producer gets a salary of Rs 35,000 per month. Independent professionals can earn up to Rs 80,000 per month.
WHERE TO STUDY
- Xavier Institute of Communications-Mumbai
- NSHM School of Media & Communication, Kolkata
- AJK Mass Communication Research Centre, Jamia Millia Islamia University, Delhi