SANGEETA YADAV talks to upcoming singer, composer and playback artist ARJUN KANUNGO about the changing music industry
He shot to fame with his debut song Khoon Choos Le from the movie Go Goa Gone and went on to sing Tum Chal Diye from Pizza 3D and Jahan Tum Ho from Coffee Bloom. Singer, music producer and composer Arjun Kanungo is again basking in glory, this time with the success of his first party single Baaki Baatein Peene Baad.
“It’s a club song which you play at the peak of the party. It’s energetic, explosive and the sound is very new. Carla Dennis is our model. There is a little bit of a story and acting too in this song and dance music video. The title Baki Baatein Peene Baad is such a youth statement these days,” Kanungo says.
The single, written and produced in Sweden a month ago, was commissioned by Sony Music for a song-writing camp. During that time, this song was conceptualised. Mayur Puri, who has penned songs like Selfie Lele Reh etc is the lyricist. Kanungo has co-written the song with two Swedish artists — Ylva Dimberg and Ludwig Lindell and also features Badshah as rapper.
“I had been searching for my first song for five years. After Baki Baatein Peene Baad, our next song will be out next month and is titled Fursat which is a ballet,” he tells you.
Kanungo’s singing career took off with Khoon Choos Le and he accords the success of the track on the success of the film.
“It was a niche song about Monday Blues. The track put me on the map of Bollywood playback singing. Tum Chal Diye and Jahan Tum Ho didn’t do that well because in a majority of cases, the success of the song depends on the success of the film. Marketing of the track is also crucial,” Kanungo, who is also a trained actor from New York’s Lee Strasberg Theatre and Film Institute, explains.
It is YouTube which gave Kanungo a platform to create something in the music field.
“15 of my 26 videos have already been released on YouTube which is a great medium with wide reach across countries. It has made it easier for artists to be heard free of cost. You don’t have to go through the middle man or request a TV channel or a radio station to play your song. Labels have changed the way they look at their business,” Kanungo tells you.
Another big change that has led to the transformation of the music industry is organised working.
“Writers, singers and composer have become more organised and are getting their dues. There are a lot of associations which protect us now, like the Singers Association of India, the Composer Association of India, especially in the absence of a royalty system,” Kanungo says.
(The article was published in The Pioneer Newspaper on September 27, 2015. http://www.dailypioneer.com/sunday-edition/sunday-pioneer/backpack/kanungo-is-single-and-happy.html)